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Browsing Doctoral Theses by Author "Yallop, Anca"

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    • The use of Codes of Ethics in New Zealand Marketing Research and effects on ethical behaviour 

      Yallop, Anca (Auckland University of Technology, 2010)
      In the last years there has been an increased attention given in the literature to ethical issues in business. Within academic and industry literature, codes of ethics are generally understood to act as a mechanism guiding ...

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