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Browsing Doctoral Theses by Thesis Supervisor "Kim, Peter (BeomCheol)"
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Management contracts and franchising: a two-study examination of non-equity entry mode choice in the hotel sector
(Auckland University of Technology, 2015)This thesis examines the non-equity entry mode decisions of international hotel organisations. To date, relatively few studies have examined entry mode choice in the context of the service sector as compared with that of ...