Browsing Doctoral Theses by Thesis Supervisor "Kim, Peter"
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Pseudo- Vs. Genuine-intimacy: Disentangling the Intimacy of Brand-customer Relationships in Social Media – a Hospitality Industry Perspective(Auckland University of Technology, 2020)Customer-intimacy has been recognised as vital to leveraging meaningful customer relationships for brands in the current and coming age of social-first generations (i.e. social and digital natives). This group are the next ...