• Antecedents of Green Advertisement Credibility

      Truong, Hoang Anh Tho (Auckland University of Technology, 2019)
      Previous research in advertising reveals that consumers use a set of existing knowledge, including persuasion knowledge, topic knowledge, and agent knowledge, to form evaluations and responses to advertising messages (i.e., ...
    • Store Atmospherics As a Prime to Nudge Shoppers Toward Healthier Food Choices

      Phillips, Megan Marie (Auckland University of Technology, 2017)
      The expanding waistlines of New Zealanders are cause for concern. Yet current attempts in-store focused on conscious intentions for health behaviour have been met with limited success (Papies, 2016). The literature suggests ...