Browsing Doctoral Theses by Author "Jones, Katharine Rose"

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Brand-made children in New Zealand: an interactionist perspective on children's use of social media for interacting with consumer brands

Jones, Katharine Rose (Auckland University of Technology, 2015)

This research set out to explore how children's use of social media affects their interactions with consumer brands. The research goals were formulated to find out how children's use of social media helps them to interact ...