Browsing Doctoral Theses by Author "Bai, Blake Hui"

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An Examination of Context Effects of Online Reviews on Travellers’ Hotel Choices: The Moderating Roles of Consumption Situations, Psychological Distance and Review Levels

Bai, Blake Hui (Auckland University of Technology, 2020)

Making decisions in choosing an accommodation option is often difficult for travellers because of the uncertainty involved in their decisions and in how their choices will affect their future experience. This PhD research ...