Browsing Doctoral Theses by Author "Abdul-Ghani, Eathar"
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Consumer Engagement With the C2C Online Auction Experience: Conceptualisation and Measurement
Abdul-Ghani, Eathar (Auckland University of Technology, 2016)This research investigates the role that engagement plays as a comprehensive theoretical explanation for consumers? on-going use of consumer-to-consumer (C2C) online auctions. Online auctions have become a societal phenomenon ...