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dc.contributor.authorGuo, Z
dc.contributor.authorTan, FB
dc.contributor.authorCheung, K
dc.date.accessioned2012-02-20T03:03:51Z
dc.date.available2012-02-20T03:03:51Z
dc.date.copyright2010
dc.date.issued2012-02-20
dc.identifier.citationCommunications of the Association for Information Systems: Vol. 27, Article 20.
dc.identifier.urihttp://hdl.handle.net/10292/3405
dc.description.abstractDespite a growing stream of research into the use of computer-mediated communication (CMC) media in higher education, there remains limited understanding about the students‘ motivations for using CMC alongside non-CMC media within a learning context. This article identifies seven dimensions of motivation from the perspective of uses and gratifications (U&G), including information seeking, convenience, connectivity, problem solving, content management, social presence, and social context cues. It was found that each CMC satisfied different motivations for its use, and that overall CMC best fulfilled information seeking, convenience, connectivity, and content management motivations. This study also identifies a number of similarities and differences between CMC and non- CMC media in terms of the motivations for their use. Finally, the study concludes with a discussion of the implications for Information Systems (IS) researchers, higher education, and organizations.
dc.publisherThe Association for Information Systems (AIS)
dc.relation.urihttp://aisel.aisnet.org/cais/vol27/iss1/20/
dc.rightsAuthors may include a copy of their article on their Web page as long as it is clearly noted that AIS owns the copyright and use for profit is not allowed. Such an author version must be identical to the final published version, and include a link to CAIS.
dc.subjectComputer-Mediated Communication (CMC)
dc.subjectMotivations
dc.subjectUses and Gratifications (U&G) perspective
dc.subjecte-learning
dc.subjectMedia choice
dc.subjectRepertory Grid Technique (RGT)
dc.titleStudents' uses and gratifications for using computer-mediated communication media in learning contexts
dc.typeJournal Article
dc.rights.accessrightsOpenAccess


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