• Concept of Shadow: The Exploration of Metaphors of Shadow in Contemporary Visual Communication

      Xiao, Yan (Auckland University of Technology, 2005)
      This thesis explores shadow and its metaphorical representation in a Chinese-Western, cross-cultural context. It focuses on both the similarities and differences of the concept of shadow from two cultures to introduce a ...
    • The Design and Development of a Design Consultancy for Product Design

      Guo, Siyu (Auckland University of Technology, 2018)
      I am a product designer with three years of experience studying product design at the Limkokwing University of Creative Technology in Malaysia. I have always thought that product design was about drawing concepts and making ...
    • The Design and Development of a Mobile App: Branding Indonesia as an Experience Tourism Destination

      Buditomo, Bambang Parmadi (Auckland University of Technology, 2018)
      The main aim of my research project is to use a multidisciplinary and mixed method approach to design an app to increase Indonesia’s brand awareness as an adventurous place to visit. Tourism is becoming a significant service ...
    • Evoking Spatial Experience Through Biomimicry and Biophilic Design

      Gao, Mengmeng (Auckland University of Technology, 2018)
      This project in biomimicry and biophilia is a very challenging project for me as a landscape design graduate. I have always loved to design landscapes and interior spaces in which people are able to enjoy themselves. ...
    • Exploring Feng Shui Elements in Domestic House

      Wen, Haiyang (Auckland University of Technology, 2018)
      This study is a practice-based research project that analyses and interprets Feng Shui theory and practice, not only for its information per se, but rather for its historical, cultural and emotional attributes to inform ...
    • Greencycle

      Maringka, Paulus (Auckland University of Technology, 2010)
      This Greencycle project applies a system approach to shift design thinking and practices away from the ongoing unsustainable use of resources towards a more sustainable framework of consumption whereby local cultures, ...
    • Lightness, sustainability, design: framing product design

      Boult, Martin (Auckland University of Technology, 2007)
      To design anything with lightness in mind is perhaps a contradiction in itself. To impose upon the designer such a factor from the outset of a brief surely creates a burden or limitation in the consideration of materials ...
    • Nurturing a Zero Waste Mindset Through a Gamified App

      Lun, Wing Yin (Auckland University of Technology, 2018)
      Municipal solid waste has been one of the major issues for modern cities, caused by urbanisation. Each stage from the waste streams is bringing detrimental pollution to our environment, threatening the entire ecosystem, ...
    • Picturing Obesity: Drawing on Cultural Imagery to Trigger Positive Behaviour Change

      Li, Jingyi (Auckland University of Technology, 2018)
      Picturing Obesity is a practice-based research project. The focus is on visual-storytelling informed by the Chinese approach of reducing and potentially eliminating the increasing obesity problems in China. Illustrations ...
    • Senses and sensibility: a human-centred branding strategy

      Saris-Brandon, Brenda Louise (Auckland University of Technology, 2014)
      A brand is the soul of a business. Whether we are marketing a product or a service, brand value is significantly grounded on emotions that are activated through the five human senses. Studies have indicated that successful ...
    • The analysis, design and evaluation of an unstructured bra

      Niemczyk, Lize (Auckland University of Technology, 2005)
      This practice-based research focuses on the analysis, design and evaluation of an unstructured push-up plunge bra, which combines technical know-how with the sensitivity of bra wearers. The goal of such a dual combination ...
    • User-centred design: the investigation, design and evaluation of an information handbook for coeliac patients

      Walkinshaw, Rosemary (Auckland University of Technology, 2008)
      Coeliac disease is an intestinal disorder, requiring patients to maintain a life-long gluten-free diet to ensure better health and reduce the risks of osteoporosis, intestinal lymphoma and other associated diseases. Patients ...
    • Visual-storytelling Power of Comic Communication: application of Chinese Sociocultural Beliefs for Teaching Morality

      Gu, Kan (Auckland University of Technology, 2018)
      Comics are a delightful communication medium. Most of us, mainly the older generation, have grown up with comics, such as Superman, Batman, Saint Seiya, and Dragon Ball. A comic is, in many ways, more superior in communication ...