Browsing Open Theses & Dissertations by Author "Yang, Alan Jinfeng"
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The assessment of relationship value in service industries
Yang, Alan Jinfeng (Auckland University of Technology, 2006)The purpose of this thesis is to investigate the applicability of Baxter and Matear’s (2004) intangible relationship value (IRV) model in service industries. This model attempts to characterise the nature of the intangible ...