• The Effect of WeChat Official Accounts on Chinese Consumers’ Purchase Intentions

      Wu, Meng (Auckland University of Technology, 2019)
      WeChat Official Account (WOA) is an innovative platform built upon WeChat, a mobile social networking tool designed primarily for online communication. WOAs offer a formal way for companies to interact with their customers ...
    • Influences on consumers’ KiwiSaver investment fund choices

      Lee, Allan Blake (Auckland University of Technology, 2011)
      When it launched KiwiSaver in 2007, New Zealand joined a growing international trend towards second-tier personal pension schemes. The uptake of KiwiSaver has exceeded expectations, with 1.75 million people joining by June ...
    • Pokemon Go - What's behind the hype?

      Ahmad, Anna (Auckland University of Technology, 2018)
      Pokémon Go, the augmented reality mobile game phenomenon, swept the world by storm in what seemed to be overnight, as it broke app and play store download history with 10 million downloads in the first week of its release ...
    • The power of online opinion leaders in negative e-WOM dissemination

      Zhang, Rong Mei (Auckland University of Technology, 2015)
      Consumers nowadays are able to exchange information and opinions without physical distance constraint through various online social media channels. These online social media channels facilitate negative electronic word-of-mouth ...
    • Speaking in tongues: bilingualism and public health service advocacy

      Stafford-Bush, Brie (Auckland University of Technology, 2015)
      Using Hofstede’s cultural values of collectivism, individualism and power distance, this research investigates an individual’s compliance to the healthcare scenario they are presented with. Research has shown that a ...
    • Speaking in tongues: bilingualism in public health service advocacy

      Stafford-Bush, Brie (Auckland University of Technology, 2015)
      Using Hofstede’s cultural values of collectivism, individualism and power distance, this research investigates an individual’s compliance to the healthcare scenario they are presented with. Research has shown that a ...