Browsing Open Theses & Dissertations by Thesis Supervisor "Wood, Lincoln C."
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Consumers’ perception of item-level RFID use in FMCG: a balanced perspective of benefits and risks
(Auckland University of Technology, 2015)The main purpose of this thesis is to explore how perceived consumer benefits affect the perceived privacy risks associated with the implementation of Radio Frequency Identification (RFID) tags at an item-level within the ...