Browsing Open Theses & Dissertations by Thesis Supervisor "Wilkinson, Helene"
Now showing items 1-2 of 2
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Shopper movement patterns: the effects of product demonstrations on end-of-aisle displays within supermarket retailing
(Auckland University of Technology, 2013)With the lack of research focusing on in-store demonstration and end-of-aisle displays the current study strives to generate a greater level of understanding whilst seeking to demonstrate shopper’s behaviour in the vicinity ... -
Understanding the short-term impact of product discontinuations on consumer response behaviour
(Auckland University of Technology, 2013)Retailers as well as manufacturers can suffer substantial revenue losses as a result of product discontinuations. The magnitude of this sales loss is dependent on how the consumer responds, which in turn is affected by ...