Browsing Open Theses & Dissertations by Author "Werner, Kim"
Now showing items 1-1 of 1
-
The impact of a nationwide mega-event on tie strength, collaborative capacity and knowledge transfer dynamics within regional destination marketing networks
Werner, Kim (Auckland University of Technology, 2012)The coordinated contributions of tourism, sports and events organisations are critical to the success of a large-scale sport event. The events network is a complex system of organisations, comprising both new and existing ...