Browsing Open Theses & Dissertations by Author "Munif, Faaiza"
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The Role of Social Media in Building Value for the Reseller in B2B Marketing
Munif, Faaiza (Auckland University of Technology, 2018)Studies argue that the adoption of social media sites in business organisations in the Business-to-Business (B2B) environment is perceived as an irrelevant digital tool used by businesses. However, an enormous amount of ...