Browsing Open Theses & Dissertations by Thesis Supervisor "Mortimer, Kathy"

Now showing items 1-2 of 2

    • Corporate reputation: Ontology and measurement

      Lloyd, Stephen (Auckland University of Technology, 2007)
      The focus of this research is on the development of ontology and on a more effective way to measure corporate reputation that takes into consideration the orientations of a company’s various stakeholders. The focus by ...

    • Pre-school childcare: Decision making process of parents in New Zealand

      Lew, Sharon (Auckland University of Technology, 2006)
      The purpose of this research is to examine the decision making process of parents in the consumption of childcare services. The process by which they search, select, evaluate and consume the service was explored. The ...