Browsing Open Theses & Dissertations by Author "Morrow, Jeremy Nigel"

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Translating the 100% Pure marketing campaign into an authentic sustainability management strategy: practices, policies and perceptions of New Zealand tourist visitor information centres (i-SITEs)

Morrow, Jeremy Nigel (Auckland University of Technology, 2013)

Within the strategic and environmental management disciplines, the implementation of authentic strategies has been under researched. In particular, few studies have examined implementation of strategies that are focused ...