Browsing Open Theses & Dissertations by Thesis Supervisor "Kim, Peter"
Now showing items 1-12 of 12
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Celebrity Endorsement in the Sharing Accommodation Industry in China: The Impact of Message Appeal
(Auckland University of Technology, 2020)This study examines the effect of celebrity endorsement in the context of a sharing accommodation brand in China. More specifically, how the degree of congruency between the celebrity endorsers and the endorsed brand can ... -
Chinese Travellers’ Adoption of Mobile Payment Applications of WeChat Pay and Alipay in New Zealand Hotels
(Auckland University of Technology, 2020)Mobile payment has become increasingly popular in various consumption situations from daily coffee orders to the farmer’s market in recent years. As a result, mobile payment has accelerated the evolving of a cashless society ... -
The consequences of workplace bullying: a comparative study of migrant Chinese and other workers in the New Zealand hospitality industry
(Auckland University of Technology, 2014)In the New Zealand hospitality industry, workplace bullying and its influences have been researched extensively (Bentley et al., 2012; O'Driscoll et al., 2011); the literature (Janta, 2011; Taran & Geronomi, 2002) notes ... -
The Effect of Zomato Online Reviews on Customers' Dining Intentions: The Moderating Role of Gender Difference
(Auckland University of Technology, 2020)With the popularity of Web 2.0 technologies and mobile applications, consumers are becoming increasingly socially interactive and media-oriented, relying on online reviews to help them with decision-making before an actual ... -
Effects of Pricing Strategies on Consumers’ Booking Intention for Green Hotels
(Auckland University of Technology, 2018)The purpose of this dissertation is to explore how different pricing strategies influence customers’ booking intention for green hotels. This research constructed different levels of price and precision, along with perceived ... -
An Examination of the Impacts of Employee Empowerment From Different Perspectives: A Multilevel Analysis
(Auckland University of Technology, 2021)Employee empowerment has been recognised as one of the most desirable managerial practices in the hospitality industry, where frontline employees directly interact with customers to provide services. The extant literature ... -
An Examination of the Relationship Between Emotional Labour and Organisational Commitment: The Moderating Role of Leader-member Exchange (LMX)
(Auckland University of Technology, 2017)In the hospitality workplace, the frontline employees of a customer-contact work team are placed in the most stressful work environments. Given the demand for top-rated service performance expected from frontline employees, ... -
An Exploratory Study of the Progress of Hospitality Graduates’ Career Pathways in New Zealand
(Auckland University of Technology, 2021)While the hospitality industry is continuously growing, it faces critical problems. One main problem is retaining qualified hospitality graduates. This research explores the demographics and career pathways of hospitality ... -
Identifying the Motivational Factors of International Students in the Hospitality Workplace: An Insight Into Motivating and Retaining Part-time Hospitality Employees
(Auckland University of Technology, 2018)The New Zealand export education levy annual report shows that there were 106,955 international students in New Zealand in 2016 (Ministry of Education, 2016), and it is estimated that tuition paid by international students ... -
Pseudo- Vs. Genuine-intimacy: Disentangling the Intimacy of Brand-customer Relationships in Social Media – a Hospitality Industry Perspective
(Auckland University of Technology, 2020)Customer-intimacy has been recognised as vital to leveraging meaningful customer relationships for brands in the current and coming age of social-first generations (i.e. social and digital natives). This group are the next ... -
A Study of Chinese Free Independent Travellers’ Motivations and Their Preferred Accommodation Types in New Zealand
(Auckland University of Technology, 2018)This dissertation explores whether the travel motivations of Chinese free independent travellers (FITs) affect their accommodation selection preferences on trips to New Zealand. The Chinese outbound tourism industry has ... -
A Systematic Review of Employee Innovative Behaviour Research in Hospitality and Tourism Contexts
(Auckland University of Technology, 2022)This dissertation systematically examines and synthesises existing studies of hospitality employee innovative behaviour in terms of the key theories, antecedents, and research contexts. The study contributes to the mapping ...