Browsing Open Theses & Dissertations by Thesis Supervisor "Kim, Jae-Eun"
Now showing items 1-2 of 2
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Exploring symbolism in masstige brand advertising within the discursive context of luxury: a semiotic analysis
(Auckland University of Technology, 2015)Many consumers are drawn to the allure of prestige brands such as Calvin Klein, Michael Kors, Ralph Lauren, Victoria’s Secret, to mention a few, and as a result, prestige brands have seen global financial success especially ... -
Exploring the role of emotions during the Fair Trade shopping experience
(Auckland University of Technology, 2015)The concept of consuming ethically, defined as that which benefits people, animals and the environment, has been experiencing a revival over the last few decades. Likewise, the fair trade movement is experiencing growth ...