Browsing Open Theses & Dissertations by Thesis Supervisor "Jewitt, Carey"
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Getting attention, keeping attention and measuring attention in the age of information overload: billboard and poster advertising in the 21st century
(Auckland University of Technology, 2012)This thesis examines how advertising posters and billboards continue to communicate successfully in the 21st century despite, and in conjunction with, the emergence of a plethora of new communications technologies that ...