Browsing Open Theses & Dissertations by Thesis Supervisor "Hyde, Ken"
Now showing items 1-20 of 26
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Connecting through cultural values - Glocal strategies for eco-tourism
(Auckland University of Technology, 2018)While culture research is extensive, there are still areas that have not yet been thoroughly explored. One such area is the connection between culture and environmental sustainability as drivers for purchase intention. ... -
Consumption of luxury fashion brands: the motives of Generation Y consumers in China
(Auckland University of Technology, 2010)Representing nearly half of the world’s population, Asian markets are not only dynamic but also powerful (Phau & Chan, 2003). Asian consumers have been the major contributor to the growth of the luxury markets for the past ... -
Do Consumers Buy Impulsively More Often in Mobile Shopping Than in Store?
(Auckland University of Technology, 2016)This research focuses on identifying the similarities and differences in consumer motivation for impulse purchase between in-store and mobile shopping settings. Prior research has primarily focused on investigating ... -
Does Controversial Advertising Still Work? Four New Zealand Case Studies
(Auckland University of Technology, 2018)This thesis addresses the question, do controversial methods of advertising still work? The research considers four New Zealand case studies: 2 Cheap Cars, 30 Seconds, Hell Pizza and the New Zealand Transport Agency (NZTA). ... -
The Effect of Instagram Influencers on Vacation Destination Choice
(Auckland University of Technology, 2021)There has been an increase in the use of Instagram influencers in the travel and tourism industry. These influencers are being used to reach new audiences and showcase destinations. However, do they have any influence on ... -
How do New Zealand companies use capital investment post-completion audits for organisational learning? An exploratory study
(Auckland University of Technology, 2014)This exploratory research studies firstly the design setup of New Zealand’s publicly-listed companies for post-completion auditing (PCA). It secondly researches the prima facie occurrence of organisational learning (OL) ... -
How Does Contact With an Artificial Intelligence Avatar Influence Customer Perceptions of Bank Service Quality?
(Auckland University of Technology, 2020)Artificial intelligence is thought to improve the efficiency, quality and operations of many organizations. For example, the use of chatbots allows organizations to serve customers 24/7 without the need to hire frontline ... -
How financial literacy impacts on KiwiSaver decisions?
(Auckland University of Technology, 2014)In this study, I examine the impact of financial literacy on not only general retirement awareness but also on concrete KiwiSaver decisions. An internet-based survey was undertaken to recruit a sample of 167 adults from ... -
How is the luxury accommodation experience created? Case studies from New Zealand
(Auckland University of Technology, 2016)A limited number of studies have been conducted on the subject of luxury accommodation experiences. These studies have tended to take a unidimensional perspective on the topic – focusing either on a management or a customer ... -
The impact of a nationwide mega-event on tie strength, collaborative capacity and knowledge transfer dynamics within regional destination marketing networks
(Auckland University of Technology, 2012)The coordinated contributions of tourism, sports and events organisations are critical to the success of a large-scale sport event. The events network is a complex system of organisations, comprising both new and existing ... -
The impact of life events on the tourism behaviour of senior citizens in Freising, Germany
(Auckland University of Technology, 2014)The senior market is a driving force in the tourism industry and one of the fastest growing market segments. Demographic changes, and the evolving travel routines of those people reaching senior age, suggest enormous ... -
In Vlogs We Trust: Consumer Trust in Blog and Vlog Content
(Auckland University of Technology, 2019)In the digital age we live in, consumers seek out product information from their online peers via electronic word-of-mouth information platforms such as blogs and vlogs. Vlogs (i.e. video blogs) are typically hosted on ... -
In What Ways Does the Genre of Music Influence Shopping Behaviour in Retail Stores?
(Auckland University of Technology, 2020)Background music in retail settings is the subject of much academic enquiry (Garlin & Owen, 2006). Music is one form of sound that can be used to create an atmosphere that visitors will find pleasant and welcoming. Several ... -
Influences on consumers’ KiwiSaver investment fund choices
(Auckland University of Technology, 2011)When it launched KiwiSaver in 2007, New Zealand joined a growing international trend towards second-tier personal pension schemes. The uptake of KiwiSaver has exceeded expectations, with 1.75 million people joining by June ... -
Key external influences on smoking initiation by Indian youth
(Auckland University of Technology, 2018)Rates of smoking behaviour have declined in recent decades in many western countries, as the severe negative consequences of smoking to health become known to the public. However, youth show the lowest rates of decline in ... -
National Identity, Ethnocentrism and Consumer Ethnocentrism, and Effects of Language Choice in Advertising
(Auckland University of Technology, 2018)Identifying with a social group can help a person to define themselves. This self-categorisation process facilitates the transition from “I” to “we”, and encourages people to value their social group memberships. As a ... -
On the Way to Transformation: Identity Transition During a Holistic Wellness Retreat Experience
(Auckland University of Technology, 2020)The global trend towards healthy lifestyles presents opportunities for the tourism industry. An increasing number of consumers display interest in holistic self-care and engagement in activities that facilitate self-exploration. ... -
Online Shopping: A Comparison of New Zealand and Chinese Shoppers
(Auckland University of Technology, 2016)This research paper provides a comparative analysis of New Zealand and Chinese shoppers’ online shopping behavior. The dissertation examines consumers’ frequency of shopping, with particular focus on the comparison of ... -
Professional service relationships in chronic illness: the client's perspective
(Auckland University of Technology, 2010)The relationship between professional service providers and their clients is of great importance to many service industries including educational, financial, consulting and healthcare services. The aim of this research ... -
Rebranding of Professional Services: Three Case Studies
(Auckland University of Technology, 2018)In recent decades, corporate rebranding has been receiving a lot of attention by the organizations which tend to strive on achieving a competitive advantage by developing a distinguished brand identity in the minds of their ...