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Browsing Open Theses & Dissertations by Author "Gailer, Isabel Maria"

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    • The Differentiation Between Public Relations and Advertising Within an In-house Communications Campaign 

      Gailer, Isabel Maria (Auckland University of Technology, 2020)
      In recent years, the roles and responsibilities of public relations and advertising have begun to overlap. Despite recent research promoting the benefits of the integration of these two disciplines, it is increasingly ...

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