Browsing Open Theses & Dissertations by Author "Gadiuta, David"
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Building resistance to attitude change toward a health product
Gadiuta, David (Auckland University of Technology, 2015)Attitude has been directly linked to being a highly reliable predictor of behavior (Cacioppo & Petty, 1986). In the modern high pace marketing environment, consumers are constantly bombarded with messages, aiming to shift ...