Browsing Open Theses & Dissertations by Thesis Supervisor "Franklin, Drew"
Now showing items 1-3 of 3
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Building resistance to attitude change toward a health product
(Auckland University of Technology, 2015)Attitude has been directly linked to being a highly reliable predictor of behavior (Cacioppo & Petty, 1986). In the modern high pace marketing environment, consumers are constantly bombarded with messages, aiming to shift ... -
I Can’t Work It Out! Maths Anxiety and Discount Effectiveness
(Auckland University of Technology, 2021)Mathematics Anxiety (MX) and Mathematics Ability (MA) are separate variables, that do not necessarily correlate (Suri, Monroe and Koc, 2013). Whereas MA is learned, MX is apparently innate; a person with a high mathematical ... -
The Influence of Communication Mode on Decision-Makers’ Trust Building in Business-to-Business Relationships in a “New Normal” Business Environment
(Auckland University of Technology, 2021)In a world of unprecedented pandemic turbulence, the role of the digital interface is increasingly growing, with ubiquitous acceptance and integration into business processes and information exchange. This research is ...