Browsing Open Theses & Dissertations by Thesis Supervisor "Franklin, Drew"
Now showing items 1-4 of 4
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Building resistance to attitude change toward a health product
(Auckland University of Technology, 2015)Attitude has been directly linked to being a highly reliable predictor of behavior (Cacioppo & Petty, 1986). In the modern high pace marketing environment, consumers are constantly bombarded with messages, aiming to shift ... -
The Digital Behaviour of Adult Consumers Aged 45–65
(Auckland University of Technology, 2022)The aim of this report is to synthesise literature regarding the digital behaviours of consumers aged between 45 – 65 years old as research regarding this topic is lacking compared to other age group and its importance is ... -
I Can’t Work It Out! Maths Anxiety and Discount Effectiveness
(Auckland University of Technology, 2021)Mathematics Anxiety (MX) and Mathematics Ability (MA) are separate variables, that do not necessarily correlate (Suri, Monroe and Koc, 2013). Whereas MA is learned, MX is apparently innate; a person with a high mathematical ... -
The Influence of Communication Mode on Decision-Makers’ Trust Building in Business-to-Business Relationships in a “New Normal” Business Environment
(Auckland University of Technology, 2021)In a world of unprecedented pandemic turbulence, the role of the digital interface is increasingly growing, with ubiquitous acceptance and integration into business processes and information exchange. This research is ...