• Building resistance to attitude change toward a health product

      Gadiuta, David (Auckland University of Technology, 2015)
      Attitude has been directly linked to being a highly reliable predictor of behavior (Cacioppo & Petty, 1986). In the modern high pace marketing environment, consumers are constantly bombarded with messages, aiming to shift ...
    • I Can’t Work It Out! Maths Anxiety and Discount Effectiveness

      Xu, Xiaoqi (Auckland University of Technology, 2021)
      Mathematics Anxiety (MX) and Mathematics Ability (MA) are separate variables, that do not necessarily correlate (Suri, Monroe and Koc, 2013). Whereas MA is learned, MX is apparently innate; a person with a high mathematical ...