• Package design for children: do practitioners get it right?

      Chareonsakdi, Thidarat (Auckland University of Technology, 2009)
      The literature indicates that children are highly influenced by product packaging and that it is the packaging that will make the product stand out from the crowd and hopefully making a sale. There have been a number of ...
    • The use of products to communicate the self: how proficient are young adults

      Emile, Renu (Auckland University of Technology, 2011)
      That people use products to create, maintain, and communicate aspects of the self is a well established tenet in the behavioural sciences as is the notion of shared understanding of the meanings associated with such products. ...