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Browsing Open Theses & Dissertations by Author "Bai, Hui"

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    • An examination of customers' adoption of restaurant search mobile applications 

      Bai, Hui (Auckland University of Technology, 2015)
      Mobile applications (apps) have been increasingly popular among consumers in various fields in recent years. In the hospitality and tourism context, more and more consumers have adopted a variety of mobile apps to facilitate ...

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