Browsing Open Theses & Dissertations by Thesis Supervisor "Andrade, Antonio Díaz"
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Effects of Web 2.0 experience on consumers’ online purchase intention: the Social Networking and Interaction Orientation Factors
(Auckland University of Technology, 2012)This research examines the effects of Web 2.0 experience, especially the social networking and interaction orientation factors, which are likely to influence online consumers’ purchase intention and buying behaviour. Based ... -
An Exploration of Digital Technology for Cultural Preservation in Tonga
(Auckland University of Technology, 2019)Cultural heritage is the legacy of our ancestors, connects us with our ancestral roots and shapes the way we live today. A society's heritage serves an essential purpose for educating people about their own culture and ...