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dc.contributor.authorTheunissen, PS
dc.contributor.authorRahman, KA
dc.date.accessioned2011-11-29T06:40:30Z
dc.date.available2011-11-29T06:40:30Z
dc.date.copyright2011
dc.date.issued2011-11-29
dc.identifier.citationPublic Relations Institute of New Zealand annual conference (PRiNZ'11): PR-AN art or a science?, Rotorua, New Zealand
dc.identifier.urihttp://hdl.handle.net/10292/2851
dc.description.abstractDialogue can be seen as both an art and a science, depending on how we approach it, and it is seen to be the most desired form of communication. While this view is widely and uncritically accepted in Public Relations theory and practice, there is a great deal of confusion surrounding what constitutes dialogue and how it should be practiced. Textbooks claim that dialogue is essential for harmony and balance between organizations and stakeholders, but in practice it can expose the differences that lead to disagreement. This presentation uncovers the pitfalls and myth of dialogue in Public Relations.
dc.publisherAUT University
dc.relation.urihttp://prinzconference.weebly.com/speakers-pg-2.html
dc.relation.urihttp://prinzconference.weebly.com/programme.html
dc.rightsAuckland University of Technology (AUT) encourages public access to AUT information and supports the legal use of copyright material in accordance with the Copyright Act 1994 (the Act) and the Privacy Act 1993. Unless otherwise stated, copyright material contained on this site may be in the intellectual property of AUT, a member of staff or third parties. Any commercial exploitation of this material is expressly prohibited without the written permission of the owner.
dc.subjectDialogue
dc.subjectPublic relations
dc.subjectMyth
dc.subjectPractice
dc.titleThe art and science of dialogue in public relations practice
dc.typeConference Contribution
dc.rights.accessrightsOpenAccess


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