Location based services: A roadmap for New Zealand

Abstract

The advancement in mobile, wireless and positioning technologies have enabled applications and services such as route guiding and emergency call-out assistance. These and other similar services have become known as ‘location-based services’ (LBS). The literature on LBS development and deployment addresses technological issues (for example, usability and integration) and issues related to LBS implementation – including LBS adoption and user privacy protection, and LBS business models. In this paper, LBS development and deployment are studied from a global perspective and the New Zealand LBS landscape is explored and analysed. It is suggested that legislation, technology and business strategies are the main universal drivers of LBS development. In New Zealand, the regulatory environment emerges as the most significant critical success factor (including emergency call location and a competitive service provider market).