This action research project explores the ways design skills and methods can be applied to a social problem. A social project, which focuses on a topical social issue, is used as a medium to explore the research question. This social project is an investigation into ‘How cost may be a barrier preventing or limiting isolated rural residents from accessing enough fresh fruit and vegetables’. The investigation takes place in an isolated rural community, within the South Taranaki Region of New Zealand. A service design approach is utilized for both researching the issue and designing solutions. Three service design research methods are used including directed storytelling, service blueprinting and photo journals. The social project forms the central component of the design project work, from which the practical work is generated. This thesis comprises an 50% practice-based and a 50% written component. The practice-based component consists of a design practical task and a series of graphic/information design works. The design practical task is presented in written form within Chapter Three.