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dc.contributor.authorPetrova, K
dc.contributor.authorMacDonell, SG
dc.date.accessioned2011-10-18T22:49:11Z
dc.date.accessioned2011-10-18T22:50:36Z
dc.date.available2011-10-18T22:49:11Z
dc.date.available2011-10-18T22:50:36Z
dc.date.copyright2010-10-25
dc.date.issued2011-10-19
dc.identifier.citation4th International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies (UBICOMM 2010, Florence, Italy
dc.identifier.isbn978-1-61208-100-7
dc.identifier.urihttp://hdl.handle.net/10292/2375
dc.description.abstractThis paper synthesizes prior research to develop a novel model for the study of the adoption of mobile business services and applications incorporating a demand and supply perspective. The model complements and extends existing models while also leveraging data from industry reports; in particular, it focuses on the interrelationships between participants in the mobile services value chain and the impact of these interrelationships on the adoption of new services in a competitive and technology-saturated service market. There has been to date limited research reported that has considered the dynamics of the interrelationships between customers and (layers of) multiple service providers as a factor in the adoption and acceptance process; the proposed model addresses this gap and advocates the use of a combination of design science and service science methodologies. It is concluded that not mobility per se but the way mobility is used to create value plays a significant role as an adoption driver, and that the quality of the service and its relevance to personal or business lifestyle are the most important decision making factors. It is also asserted that while innovative mobile services (i.e., services that are not already offered using a different technology) may be compelling if they meet lifestyle needs, mobile services replacing or complementing existing ones will be favored by customers only if their quality is exceptional and motivates ‘switching’ to the mobile service.
dc.publisherIARIA/XPS (Xpert Publishing Services)
dc.relation.replaceshttp://hdl.handle.net/10292/2374
dc.relation.replaces10292/2374
dc.relation.isreplacedby10292/2376
dc.relation.isreplacedbyhttp://hdl.handle.net/10292/2376
dc.relation.urihttp://www.iaria.org/conferences2010/ProgramUBICOMM10.html
dc.rightsCopyright (c) 2010. IARIA (www.iaria.org). All Rights Reserved. All the published volumes/numbers will be openly accessible from the IARIA site and archived in the free access ThinkMindTM Digital Library (http://www.thinkmind.org). Authors retain the right to place his/her pre-publication version of the work on a personal website or institutional repository for non commercial purposes only. A definitive version was subsequently published in (see Citation). The original publication is available at http://www.thinkmind.org/index.php?view=article&articleid=ubicomm_2010_8_30_10107
dc.subjectMobile services
dc.subjectAdoption
dc.subjectMobile commerce
dc.subjectQuality of service expectations
dc.subjectLifestyle requirements
dc.subjectmCommerce
dc.titleMobile services and applications: towards a balanced adoption model
dc.typeConference Contribution
dc.rights.accessrightsOpenAccess


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