Converting relationship value into performance: the effect of commitment and trust

Date
2007-12-03
Authors
Baxter, RA
Supervisor
Item type
Conference Contribution
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
University of Otago
Abstract

Relationship outcomes, particularly their value and performance, are of interest to both academics and practitioners. This paper therefore reports on a study that attempts to elucidate the effect of two important constructs, namely commitment and trust, on a set of future financial performance outcomes of the more intangible aspects of relationship value. It is theoretically grounded in a resource-based view of the relationship and in the IMP literature. It supports the hypothesis that commitment is a mediator of the path from value to future financial performance, and suggests that trust has a more complex effect on the path than simple mediation.

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Source
Proceedings of the Australian and New Zealand Marketing Academy Conference: 3 Rs: Reputation, Responsibility, Relevance (ANZMAC'07), Dunedin, New Zealand
DOI
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