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dc.contributor.authorBaxter, RA
dc.contributor.editorKocaoglu, DF
dc.contributor.editorAnderson, TR
dc.contributor.editorDaim, TU
dc.date.accessioned2011-09-30T00:17:40Z
dc.date.available2011-09-30T00:17:40Z
dc.date.copyright2007-08-05
dc.date.issued2011-09-30
dc.identifier.citationProceedings from the Portland International Center for Management of Engineering and Technology (PICMET'07), pp.1944-1949
dc.identifier.isbn978-1-8908-4315-1
dc.identifier.urihttp://hdl.handle.net/10292/2174
dc.description.abstractThere is currently considerable interest in the cocreation of value by sellers and buyers. It is often noted in the literature that much, if not most, of the innovation in product development derives from the buyer rather than the seller. Sellers therefore need a means of judging which of the relationships that they have with buyers has the greatest potential for value creation through new product innovation. Because the flow of intangible resources through buyer-seller relationships is an important contributor to new product development, this paper investigates the literature on relationship marketing, new product development, innovation and intellectual capital, and proposes a conceptual model of the potential for intangible resource flow from buyer to seller and its relationship to the success of new product development. The potential for the intangible resource flow is conceptualized in terms of the availability of intangible resources in the buyer and the attributes of the buyer’s boundary personnel.
dc.publisherIEEE
dc.relation.urihttp://dx.doi.org/10.1109/PICMET.2007.4349521
dc.rightsCopyright © 2007 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.
dc.subjectAvailability
dc.subjectContext modeling
dc.subjectGrounding
dc.subjectInnovation management
dc.subjectKnowledge management
dc.subjectNetwork synthesis
dc.subjectPersonnel
dc.subjectPortfolios
dc.subjectProduct development
dc.subjectTechnological innovation
dc.titleIntangible resource flow as an antecedent of new product development success in buyer-seller relationships
dc.typeConference Contribution
dc.rights.accessrightsOpenAccess
dc.identifier.doi10.1109/PICMET.2007.4349521


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