Payment frequency discount vs. payment amount discount: the framing effect on preference reversal
Payment frequency discount vs. payment amount discount: the framing effect on preference reversal
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Date
2009
Authors
Jhang, JH
Kim, J
Supervisor
Item type
Journal Article
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Journal Title
Journal ISSN
Volume Title
Publisher
Association for Consumer Research
Abstract
The article discusses the difference between payment frequency discount and payment amount discount. It explores the preference reversal between these payments as well as the importance of framing effect in price discounts. It also examines the impact of framings on consumers's preference towards payment frequency discount and the amount discount.
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Source
Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 1021-1023
DOI
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Copyright © 2009 Association for Consumer Research (www.acrwebsite.org). All Rights Reserved. The definitive version was published in (see Citation). The original publication is available free of charge at (see Publisher’s Version). Special permission has been given to place this publication version of the work on an institutional repository for non commercial purposes only.