• Navigating Two Worlds: Pacific Island Experiences and Contribution to Non-playing Participation in Rugby

      Dee, K; Ferkins, L; Naylor, M; Bryham, G (The Sports Performance Research Institute New Zealand (SPRINZ), AUT University, 2016)
      New Zealand Rugby (NZR) recognise there is a significant difference between the number of Pacific Island rugby players, and the number of Pacific Island people participating in non-playing rugby in Auckland. Through exploring ...
    • The Role of Culture in Sports Sponsorship: An Update

      Keshkar, S; Lawrence, I; Dodds, M; Morris, E; Mahoney, T; Addesa, F; Hedlund, D; Dickson, G; Ghasemi, H; Faruq, A; Naylor, M; Santomier, J (Iranian Association of Phisical Education and Sport Science, 2018)
      Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the ...
    • The Role of Importance Perceptions in Participant Sport

      Naylor, M; James, J (American Research Institute for Policy Development, 2014)
      There have been calls for sport management scholars to work towards an enhanced understanding of how sport can promote social good (Chalip, 2006; Zeigler, 2007). One way to accomplish this is to examine the benefits of ...