• The Role of Culture in Sports Sponsorship: An Update

      Keshkar, S; Lawrence, I; Dodds, M; Morris, E; Mahoney, T; Addesa, F; Hedlund, D; Dickson, G; Ghasemi, H; Faruq, A; Naylor, M; Santomier, J (Iranian Association of Phisical Education and Sport Science, 2018)
      Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the ...