ABEM: An Adaptive Agent-based Evolutionary Approach for Mining Influencers in Online Social Networks

Date
2021-04-14
Authors
Li, W
Hu, Y
Wu, S
Bai, Q
Lai, E
Supervisor
Item type
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
Conference contribution
arXiv
Abstract

A key step in influence maximization in online social networks is the identification of a small number of users, known as influencers, who are able to spread influence quickly and widely to other users. The evolving nature of the topological structure of these networks makes it difficult to locate and identify these influencers. In this paper, we propose an adaptive agent-based evolutionary approach to address this problem in the context of both static and dynamic networks. This approach is shown to be able to adapt the solution as the network evolves. It is also applicable to large-scale networks due to its distributed framework. Evaluation of our approach is performed by using both synthetic networks and real-world datasets. Experimental results demonstrate that the proposed approach outperforms state-of-the-art seeding algorithms in terms of maximizing influence.

Description
Keywords
Influence maximization; Evolutionary computing; Agent-based modelling
Source
arXiv:2104.06563
Rights statement
CC BY: Creative Commons Attribution. This license allows reusers to distribute, remix, adapt, and build upon the material in any medium or format, so long as attribution is given to the creator. The license allows for commercial use. https://arxiv.org/icons/licenses/by-4.0.png