Family Tourism: A New Zealand COVID-19 Perspective

Date
2022-03-30
Authors
Yeoman, I
Schanzel, H
Zentveld, E
Supervisor
Item type
Journal Article
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
Emerald
Abstract

Purpose Because of COVID-19, tourist behaviour has changed with a range of trends becoming more prominent. This paper sets out to explain the dominance of family tourism in New Zealand's domestic markets and the trends associated with it.

Design/methodology/approach This paper is based upon secondary data from academic literature, industry reports, news media and webinars associated with New Zealand during COVID-19, starting in March 2020.

Findings The paper explains the rise of family tourism in New Zealand during COVID-19 based upon the consumer behaviour trends of: (1) Simplicity: In search of slow; (2) Mercurial consumption; (3) Localism; (4) Staycation; (5) Healthy habits; and (6) Is it safe to come out?

Originality/value The usefulness of this paper is derived from explaining why the rise of family tourism occurred based upon the identified trends.

Description
Keywords
New Zealand; COVID-19; Consumer behaviour; Family tourism; Trends
Source
Journal of Tourism Futures, DOI: https://doi.org/10.1108/JTF-12-2021-0274
Rights statement
© Ian Seymour Yeoman, Heike A. Schanzel and Elisa Zentveld. € Published in Journal of Tourism Futures. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http:// creativecommons.org/licences/ by/4.0/legalcode.