Analogue Processes for Digitally Native Design Students
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Although fresh intakes of communication design students have grown up with constant digital connectivity and social media, they grapple to comprehend the relationship between communication, legibility, and usability of an analogue, printed publication. New intakes of communication design undergraduates, lack aesthetic sensitivity and formal appreciation of printed type. They are at ease when exploring work digitally, or manipulating forms or text on the computer, but when it comes to design for print, and transcribing text onto non-scalable media e.g., paper, they struggle with basic notions of typography, like weight, size, legibility, and hierarchy of information. Consequently, two analogue, tactile studio activities were developed to complement teaching and learning, and assist students to increase their formal and aesthetic perception of type, typography, and communication design. This qualitative research takes a closer look at the two workshops, and considers its impact on the work produced by students.