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dc.contributor.authorSosa Medina, Ren_NZ
dc.contributor.editorBoess, Sen_NZ
dc.contributor.editorCheung, Men_NZ
dc.contributor.editorCain, Ren_NZ
dc.date.accessioned2020-11-02T00:02:13Z
dc.date.available2020-11-02T00:02:13Z
dc.date.copyright2020en_NZ
dc.identifier.citationSynergy - DRS International Conference 2020, 11-14 August, Held online. https://doi.org/10.21606/drs.2020.109
dc.identifier.isbn9781912294404en_NZ
dc.identifier.issn2398-3132en_NZ
dc.identifier.urihttp://hdl.handle.net/10292/13759
dc.description.abstractThis paper critically examines brainstorming going back to the original sources to assess its origins and the origins of its systematic study. It identifies the “nominal groups” fallacy that is often used to discredit this ideation method and reviews evidence that supports the key principles behind group brainstorming. Lessons for a future design-led agenda of universal creative literacy are discussed. Brainstorming appeared eighty years ago, and it is abundantly clear that it works when properly conducted. The substantial challenges that we face in the next eighty years require the power of collective creativity. Properly conducted creative literacy is a strategic priority for the twenty-first century.
dc.publisherDigital Research Society (DRS)
dc.relation.urihttps://dl.designresearchsociety.org/drs-conference-papers/drs2020/researchpapers/4/
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
dc.subjectIdeation; Brainstorming; Research
dc.titleNominal Groups? Ok Boomer! A Future-oriented Agenda for Brainstorming Studiesen_NZ
dc.typeConference Contribution
dc.rights.accessrightsOpenAccessen_NZ
dc.identifier.doi10.21606/drs.2020.109en_NZ
aut.relation.endpage1596
aut.relation.startpage1583
aut.relation.volume4en_NZ
pubs.elements-id378141
aut.relation.conferenceThe Design Research Society 2020 International Conferenceen_NZ


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