Intangible Heritage, and Future Past of Rural Vietnam: A Hero’s Journey and Creative Place-making of Yen Tu’s Tourism

Date
2020-04-15
Authors
Goh, S
Yeoman, IS
Supervisor
Item type
Journal Article
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
Emerald
Abstract

This paper aims to look at the future development of new tourism attractions through the visionary project of a leading Vietnamese developer in a remote area of Northern Vietnam in the Quang Ninh province.

Design/methodology/approach Drawing from the theoretical perspective of place-making and the hero’s journey, this paper draws insights from a case study, an interview with two key informants in the private sector and literature review, to generate the drivers that will shape the future of tourism development in Yen Tu.

Findings This paper identifies the visionary hero (leader), intangible heritage and creative place-making as the key drivers that will reconstruct and repackage the past for developing tourism destinations.

Originality/value This paper extends the existing knowledge in the literature about the natural heritage and sacred mountains of Yen Tu, and included creative place-making to gain insights into the future of tourism development in rural areas.

Description
Keywords
Yen Tu; Intangible heritage; Creative peacemaking; Hero’s journey; Rural; Cultural; Tourism futures
Source
Journal of Tourism Futures, Retrieved from: https://doi.org/10.1108/JTF-12-2019-0147
Rights statement
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