Show simple item record

dc.contributor.advisorTreadwell, Gregory
dc.contributor.authorMitchell, Tayla Rhiana
dc.date.accessioned2020-03-25T02:22:33Z
dc.date.available2020-03-25T02:22:33Z
dc.date.copyright2020
dc.identifier.urihttp://hdl.handle.net/10292/13227
dc.description.abstractSport is widely constructed as a male’s domain, whether you are an athlete or a spectator. Indeed, research tells us that women’s sport and female athletes are often trivialised and sexualised in the measly amount of media coverage they do receive. Female fans are also reluctant to label themselves as fans, which could be attributed to the hegemonic sporting culture men have created which women are excluded from. Despite this, there are women who consume sport and mediasport, and those were the women who were targeted for this research, in order to find out what they think and how they feel about mediasport in New Zealand and to find out a bit more about their experiences with it. This research employed a survey methodology to reach the female audience of mediasport all around New Zealand. They were asked about how much journalism they consume, how much women’s sport journalism they consume, how the male dominance of sports journalism affects their consumption, whether they see differences in presenting and writing by male and female journalists and whether or not they think mediasport has improved or deteriorated in regards to gender equality. By the completion of the survey, which was live for five months, 72 respondents had completed the survey. Their responses were organised, analysed and discussed in the findings of this research. Overall, there is dissatisfaction and frustration amongst the female audience of mediasport where a majority of respondents said that they would like mainstream media to improve the quality and quantity of their reporting of women’s sport and that the male dominance of the industry is turning them off it.en_NZ
dc.language.isoenen_NZ
dc.publisherAuckland University of Technology
dc.subjectSports journalismen_NZ
dc.subjectFemale audiencesen_NZ
dc.subjectSports journalism new Zealanden_NZ
dc.subjectFemale audiences New Zealanden_NZ
dc.subjectSport audienceen_NZ
dc.subjectSport audience New Zealanden_NZ
dc.titleFrustrated and Ignored: An Analysis of the Female Audience of Sports Journalism in New Zealanden_NZ
dc.typeThesisen_NZ
thesis.degree.grantorAuckland University of Technology
thesis.degree.levelMasters Theses
thesis.degree.nameMaster of Communication Studiesen_NZ
dc.rights.accessrightsOpenAccess
dc.date.updated2020-03-24T22:00:35Z


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record