• Being ‘Afrikaans’: a contested identity

      Theunissen, PS (All Academic, Inc., 2015)
      Afrikaner Nationalism under the National Party was the vehicle for maintaining Afrikaner identity for most of the 20th century. To achieve this, a set of master symbols was developed. This qualitative pilot study investigates ...
    • “Let’s have a dialogue”: the potential risks of dialogue for corporations

      Theunissen, PS (AUT University, 2011)
      Dialogue is often touted as the preferred and most ethical form of public relations practice; its potential risks and disadvantages often glossed over in Public Relations theory. Equally, corporate identity is perceived ...
    • “Let’s have a dialogue”: The potential risks of dialogue for corporations

      Theunissen, PS (AUT University, 2011)
      Dialogue is often touted as the preferred and most ethical form of public relations practice; its potential risks and disadvantages often glossed over in Public Relations theory. Equally, corporate identity is perceived ...
    • Making choices in public relations planning: are we reinforcing stereotypes?

      Theunissen, PS; Rahman (Asian Congress for Media & Communication (ACMC), 2012)
      In today’s globalised world, public relations practitioners function in multi-cultural and multi-ethnic environments, which they must navigate in the course of their profession, relying on their lifeworlds and understanding ...
    • The art and science of dialogue in public relations practice

      Theunissen, PS; Rahman, KA (AUT University, 2011)
      Dialogue can be seen as both an art and a science, depending on how we approach it, and it is seen to be the most desired form of communication. While this view is widely and uncritically accepted in Public Relations theory ...
    • The language of support: the case of the Christchurch earthquake

      Theunissen, PS (AUT University, 2011)
      It is not unusual for spectators of a natural disaster to be affected by that disaster and to want to reach out to its victims – whether it be physically or spiritually. With the advent of the Internet and social media, ...
    • The language of support: the case of the Christchurch earthquake

      Theunissen, PS (AUT University, 2011)
      It is not unusual for spectators of a natural disaster to be affected by that disaster and to want to reach out to its victims – whether it be physically or spiritually. With the advent of the Internet and social media, ...