Browsing School of Communication Studies by Author "Johnson, R"
Now showing items 1-2 of 2
-
After the Storm Comes the Sun: A Rhetorical Analysis of Melbourne Storm's Advertising Campaigns After the 2010 Salary Cap Scandal
Nairn, A; Nelson, F; Johnson, ROne of the most common motifs surrounding sports, sports teams, and sports stars is “the scandal.” One typifying feature of mediated scandals is the ease with which they can be presented as, or massaged into, an unfolding ... -
Hypercommercial Television: An Introduction
Johnson, R (Popular Culture Association of Australia and New Zealand (PopCAANZ), 2016)This paper examines the introduction and spread of hypercommercial broadcasting on free-to-air television in New Zealand. It begins by defining the key terms and then moves to outline the circumstances under which such ...