This visual illustrative project explores the inherent fictionality of Instagram. Imagining Instagram as an urban environment, it follows the fictional lives of two main protagonists and their virtual circle of friends. It was found that Instagram narrative requires an open-ended structure with no conclusive endpoint, wherein story is focused on character self-image and their place in a social network. This research project demonstrates how Instagram can host original character development through serial image-making and self-performance. Instagram enables the establishment of rich and nuanced character identities and preferences, and the testing out of their virtual relationships through conscious interactions.