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dc.contributor.authorKing, Ben_NZ
dc.date.accessioned2019-02-19T02:13:35Z
dc.date.available2019-02-19T02:13:35Z
dc.date.copyright2018-11-12en_NZ
dc.identifier.citationInternational Journal Of Communication, 12, 19. Retrieved from https://ijoc.org/index.php/ijoc/article/view/7999
dc.identifier.issn1932-8036en_NZ
dc.identifier.urihttp://hdl.handle.net/10292/12270
dc.description.abstractContemporary popular journalism and cultural commentary are marked by the widespread proliferation of the term “iconic” in a way that departs from its traditional, sacred meaning, albeit carrying the aura of the former into a new context of representation. The semiotic processes underpinning this usage are explored to expose the shifting relationship between sign forms and the construction of cultural value under advanced capitalism. Linking Peircean semiotics to Marxian sociological categories, a new “formation of celebrities” (the Iconae) is identified that melds market success with the concept of the intrinsic qualities of persons and things— though in celebrity discourse things are the properties of persons. The immediate rhetorical function of the term “iconic” is to promote celebrities as the victors of a tournament for popular approval. In this process, the concept of the popular becomes subjected to the formation of a hierarchy as the ostensible expression of “natural” talent. Keywords: Frankfurt School, iconic power, commodification, reification and personification, physiognomy, physiocratic inequality and hierarchyen_NZ
dc.publisherAnnenberg School, University of Southern Californiaen_NZ
dc.relation.urihttps://ijoc.org/index.php/ijoc/article/view/7999
dc.rightsCopyright © 2018 (Barry King). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd).
dc.subjectSemiotics; Frankfurt school; Meritocracyen_NZ
dc.titleBecoming Iconicen_NZ
dc.typeJournal Article
dc.rights.accessrightsOpenAccessen_NZ
aut.relation.endpage3408
aut.relation.pages19
aut.relation.startpage3390
aut.relation.volume12en_NZ
pubs.elements-id352266
aut.relation.journalInternational Journal of Communicationen_NZ


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