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  • Browsing Enterprise and Innovation by Author
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Browsing Enterprise and Innovation by Author "Doolin, B."

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    • Internet strategies for established retailers: five case studies from New Zealand 

      Doolin, B.; McQueen, B.; Watton, M. (AUT Faculty of Business, 2003)
      This paper reports the findings of research on the strategic responses of established retailers to the challenges and opportunities offered by the Internet and the development of electronic commerce. The paper identifies ...

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