Browsing Enterprise and Innovation by Author "Baxter, RA"

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Measuring intangible value in business to business buyer-seller relationships: an intellectual capital perspective

Baxter, RA; Sheelagh, M. (AUT Faculty of Business, 2003)

The value in a firm's relationships needs to be developed and managed carefully and marketing managers need to be able to quantify this value in order to manage it and in order to argue for their share of the firm’s resources ...