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dc.contributor.advisorBaxter, Roger
dc.contributor.authorFan, Jerry Wenjie
dc.date.accessioned2017-10-24T02:57:26Z
dc.date.available2017-10-24T02:57:26Z
dc.date.copyright2006
dc.date.created2017
dc.identifier.urihttp://hdl.handle.net/10292/10897
dc.description.abstractGuanxi is one of the major issues for doing business in China. This dissertation defines the concept of guanxi, analyses its characteristics and functions, and presents the similarities and distinctions between guanxi and Western relationship marketing principles. This paper argues that guanxi has a major and positive impact on business performance. Finally, the paper creates a model for developing and retaining guanxi as a guideline for foreign marketers looking to succeed in China.en_NZ
dc.language.isoenen_NZ
dc.publisherAuckland University of Technology
dc.subjectBusiness networksen_NZ
dc.subjectBusiness peopleen_NZ
dc.subjectSocial networksen_NZ
dc.subjectCorporate cultureen_NZ
dc.subjectChinaen_NZ
dc.titleThe Effects of Guanxi on Doing Business in Chinaen_NZ
dc.typeDissertation
thesis.degree.grantorAuckland University of Technology
thesis.degree.levelMasters Dissertations
thesis.degree.nameMaster of Businessen_NZ
dc.rights.accessrightsOpenAccess
dc.date.updated2017-10-24T01:40:35Z


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