How Strategy is Adapted and Extended in Social Entrepreneurship

Corner, P
Kearins, K
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Conference Contribution
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Academy of Management (AOM)

We examined three strategy frameworks in the social entrepreneurship context: industrial/organization economics; the resource-based view; and the relational view. Our qualitative study investigated six cases and findings confirmed that all three strategy frameworks were used albeit in sometimes surprising ways compared to commercial enterprises. Social entrepreneurs empowered suppliers and buyers as opposed to reducing these forces, effectuated new ecosystems instead of building competitive advantage in established industries, and saw rivals as co-contributing to solutions.

Social entrepreneurship; Strategy; Effectuated ecosystems
72nd Annual Meeting of the Academy of Management, 3–7 August, 2012, Boston, Massachusetts
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